Employee Survey Tool Design (Design Sprint)

I took part in a 2-day design sprint for a tech start-up, whose mission is to improve workplace environment and employee satisfaction.

Develop a survey tool with the goal of measuring employee needs in the workplace. Design a tool that employees continue to engage even as time passes.

  • User interviews
  • Competitor research
  • Persona creation
  • Empathy mapping
  • Wireframing
  • User flow
  • Lo-fi and hi-fi prototyping
  • User testing

I began the project by conducting user interviews to understand the users’ needs. I interviewed 4 participants from finance, food, education and media industries. 

Findings from user interviews:

Two users who used employee engagement surveys in the past felt that their feedback led to improvements in the workplace.

Two users who did not have the survey at their workplace wished that they did.

Users want to:

  • Fill in the survey anonymously
  • Book face to face meetings when needed

The survey should:

  • Be fairly short (up to 10 minutes to complete)
  • Have questions such as ‘How are you feeling?’ sent once a week or fortnightly

The tool should:

  • Be easy to use and straightforward, with a professional, yet engaging interface
  • Advise how to deal with conflicts, how to communicate better, etc

Quote from a user:

I once gave up filling-in the form because all the questionnaire screens looked the same and boring.

Then I conducted a competitor research to understand the market

I created a persona based on user interviews.

Then I created an empathy map to empathise with user better.

People like Anna need their voices heard and their concerns taken seriously.

This can be resolved by providing a regular (anonymous) feedback system, that allows employees to check-in their feelings and book 1-on-1s if they need to talk to someone. 

We can monitor the effectiveness of this tool by tracking the evolution of employees’ check-in scores and analysing their feedback. 

Hi-fi Prototype

Anonymity On
Helpful resources to help employees


In this design exercise, I was able to conduct research, identify the problem, ideate and prototype in a very short period of time. The client who hosted this design exercise gave me a positive feedback that they were impressed with the thoroughness of my design process.